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The Augment MBA

Learn AI. Master Business.

Learn AI, business and modern workflows from leaders at OpenAI, Google, LinkedIn, Nike, YouTube and more.

Duration
Self-Paced
Tuition
Flexible Plans
Format
Online
Completion
Certificate
Learning Experience

Everything You Need to Master Business & AI

Learn from World-Class Operators

Take hundreds of classes including video lessons, case studies, quizzes, and handbooks.

Connect with Ambitious People

Engage with fellow students through dynamic in-person meetups and interactive online events.

Practical AI Workflows

Access hundreds of PDFs on top of the video courses that will help you use the best strategy for your own business.

Who is Augment for?

Professionals

Use AI to work faster, think better and stay ahead in a changing economy.

operators

Bring AI-native workflows and modern skills into your organization.

Founders

Learn how top operators use AI to build, scale and move faster.

Sample class

Get Started with Uri Levine, Founder of Waze

Curriculum

Modern Education for the AI Era

Learn practical AI, business and leadership skills taught by world-class operators.

  • 720+

    Classes

  • 10,000+
    Students

  • 110+

    PDFs

Download Curriculum
  1. 01

    Strategy & Innovation

    11 modules
    20 lessons

    This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.

    This module covers

    • The Problem-Oriented Mindset

    • Steve Blank’s Value Proposition Formula

    • Assessing Market Opportunities

    • Market Sizing: Waze’s Qualification Matrix

    • Picking the right Business Model

    • The Customer-Centric Approach

    • The Customer Discovery Journey: Lessons from Airbnb and Netflix

    • Waze’s Customer Segmentation Framework

    • The Product Adoption Curve

  2. 02

    Entrepreneurship

    8 modules
    20 lessons

    Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.

    This module covers:


    • The Entrepreneurial Mindset

    • The Three Ingredients of a Business Idea

    • Building an Minimum Viable Product

    • Blue Ocean vs. Red Ocean Markets

    • Learning from Failure

    • Go-To Market Strategies

    • Picking the right Co-Founders

    • Competing with Giants: How Wikipedia beat Google

    • The Art of Pivoting

    • Bootstrapping vs. Raising Funds

    • Fighting Resistance: Lessons from Shazam.

  3. 03

    AI for Business

    8 modules
    98 lessons

    Master the mindset that separates casual AI users from power users. In this module, you'll learn the four key principles that transform AI into a consistent force multiplier for everything you do, taught by the man who introduced ChatGPT to the world.

    This module covers:

    • Mastering AI integration at Work

    • Avoid Errors at Work With AI With a Human in the Loop

    • The History of AI and What's Next

    • Breaking Through Creative Bottlenecks

    • Using AI to Eliminate Friction and Drive Innovation

    • Leading Your Team Through the AI Shift

  4. 04

    AI Prompt Engineering

    10 modules
    74 lessons

    Master the art of writing world-class prompts. The kind that gets you better, faster, and more reliable results from tools like ChatGPT. In this module, Georgia Lewis Anderson shares her proven framework for crafting prompts that consistently outperform and deliver real results.

    This module covers:

    • The 3 Core Elements of a Great Prompt

    • Few-Shot, Chain-of-Thought, and Meta Prompting

    • How to Craft a Master Prompt for Your Business

    • AI for Writing, Summarizing and Brainstorming

    • Using ChatGPT Without Losing Your Voice

    • Real Use Cases: Emails, Content, Research, Strategy & More

    • How to Fix Bad Outputs and Iterate Effectively

    • Prompting Do’s and Don’ts from a Real-World Expert

  5. 05

    Build a Business with AI

    9 modules
    38 lessons

    Learn how to build and launch real products using AI, even if you've never written a single line of code. Felix Haas breaks down how to go from idea to functional app, covering everything from crafting your first prompt to publishing, iterating, and getting your product into the hands of real users.

    This module covers:

    • Understanding the Power of AI as Your Co-Founder

    • Exploring Real Use Cases: Prototyping, Internal Tools, and Full Products

    • Discovering What You Can Build with AI

    • Thinking Like a Product Builder

    • Crafting Effective Prompts for AI Tools

    • Building and Iterating on Your First App

    • Refining Your Product with Pro Design and Debugging Tips

    • Publishing, Distributing, and Growing Your Product

  6. 06

    AI Strategy

    12 modules
    46 lessons

    Learn how to build an AI strategy your team can actually adopt and execute, even if you're not technical. Zack Kass, former Head of Go-to-Market at OpenAI, breaks down how to lead your company through the AI shift, covering everything from spotting high-impact opportunities to running pilots, deciding when to build vs. buy, and scaling what works.

    This module covers:

    • Getting Stakeholders On Board with AI

    • Identifying High-Impact AI Opportunities

    • Rethinking Product Strategy for AI

    • Running Pilots and Measuring Results

    • Deciding When to Build vs. Buy

    • Scaling What Works Across Teams

    • Leading Your Team Through Change

    • Building a Long-Term AI Roadmap


  7. 07

    Leadership

    13 modules
    15 lessons

    Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.

    This module covers:


    • Setting stretch goals: the OKR Framework

    • The Sandboxing Framework

    • Aligning Missions, Goals and Results

    • Task Prioritization Techniques

    • Running Effective Meetings: Amazon’s Two Pizzas Rule

    • Understand and Combating the HIPPO Effect

    • Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt

    • Becoming a Heat Shield

    • Overcoming the Imposter Syndrome

    • The Anti-Complex Framework

  8. 08

    Sales & Negotiation

    9 modules
    20 lessons

    For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.

    This module covers:


    • Discovering the Buying Motives

    • The Trusted Adviser Posture

    • Risk Reversal

    • The Two Types of Questions

    • The Power of Attitude

    • Being Assertive vs. Patient

    • Using the Voice of Customers

    • Mastering the Pitch

    • Building Your Personal Brand

  9. 09

    Business Operations

    8 modules
    20 lessons

    How are businesses actually run? It's all about the operations. In this module, you'll learn how to make the different pieces of the puzzle work together.

    This module covers:

    • Processing Customer Feedback

    • Navigating through Crises: Lessons from Lime

    • Forging Business Partnerships

    • The Rules of Expansion

    • Organic vs. Inorganic Growth

    • Community Building: Wikipedia’s Playbook

    • Defining Company Values

    • The Friction Reduction Framework

    • Building a Premium Brand

    • Authentic Branding

  10. 10

    Management

    5 modules
    20 lessons

    This module explores key management concepts and techniques to help entrepreneurs move their company forward.

    This module covers:

    • The Science Behind Motivation

    • Making Hard Decisions

    • Mentorship & Sponsorship

    • The Massive Transformative Purpose

    • Alignment: Lessons from YouTube

    • Combating the Halo Effect

    • Hiring and Onboarding Principles

    • Diversity and Inclusion

    • Bonuses and Promotions

    • The Rules of Professional Success

  11. 11

    Financial Accounting

    5 modules
    20 lessons

    No business education is complete without a robust knowledge of Financial Accounting. In this module, you’ll learn to interpret and manage financial information, a crucial skill for making informed business decisions.

    This module covers:

    • Financial vs. Managerial Accounting

    • The Accounting Equation

    • The Three Financial Statements

    • Understanding the Income Statement

    • Assessing Company Health

    • Breaking Down Liabilities

    • Cash Inflows and Outflows

    • Financial Ratios

  12. 12

    Personal Branding

    8 modules
    98 lessons

    No entrepreneur's toolkit is complete without a strong personal brand. In this module, you'll learn how to build and leverage your personal brand to open doors, attract opportunities, and drive business growth.

    This module covers:

    • Telling Compelling Stories

    • Creating Engaging Content for LinkedIn

    • Mastering the LinkedIn Algorithm

    • Converting Online Presence to Business Opportunities

    • Overcoming Imposter Syndrome

    • Repurposing Content for Maximum Impact

    • Analyzing Performance Metrics

    • Building Trust and Credibility Online

  13. 13

    Fundraising

    10 modules
    86 lessons

    Learn how to raise capital the right way, from understanding venture capital to mastering your pitch and closing deals. Harry Stebbings breaks down how to approach investors, run a smart fundraising process, and choose the right partners for your startup’s long-term success.

    This module covers:

    • How Venture Capital Really Works

    • Understanding The VC Mindset

    • Connecting With Investors and Crafting Cold Emails

    • How Much To Raise And When

    • Running an Effective Fundraising Process

    • Building a Winning Pitch

    • Creating the Perfect Pitch Deck

    • Knowing When (and if) You Should Raise at All

  14. 14

    High-Performance Mindset

    12 modules
    49 lessons

    Learn how to build the mindset behind consistent high performance in business and life. Sahil Bloom breaks down the mental frameworks, habits, and decision-making principles that help you think clearly, act with intention, and perform at your best when the stakes are high.

    This module covers:

    • Understanding How Your Mindset Shapes Performance

    • Rewriting the Stories That Hold You Back

    • Building a Strong Bias Toward Action

    • Building Reliability, Discipline, and Self-Trust

    • Evaluating Opportunities and Protecting Your Focus

    • Reclaiming Control of Your Time

    • Addressing Self-Sabotage and Fear of Success

    • Making Better Career and Life Decisions

  15. 15

    Brand Marketing

    10 modules
    42 lessons

    In this module, Greg Hoffman, former Chief Marketing Officer at Nike, shares how to build a brand that creates real connection. You'll learn how to define what your brand stands for, make stronger creative decisions, and build consistency so your brand resonates across every touchpoint.

    This module covers:

    • Understanding What Brand Really Is

    • Marketing Tactics vs. Brand Building

    • Defining What Your Company Stands For

    • Sharpening Your Brand Messaging

    • Making Creative Decisions Faster

    • Rallying Your Team Around the Vision

    • Building Consistency Across Touchpoints

    • Creating Brands People Feel Connected To


NEW COURSE

High Performance Mindset

Sahil Bloom
Our Mission

Traditional Education Wasn’t Built for AI

The Augment MBA

  • $2450 $1470 with payment plans available

  • Anywhere, anytime, on any device

  • 15-day money-back guarantee

  • 15-minute / day

  • Taught by world-class operators

  • Constantly updated curriculum

  • Open education

Enroll Now
What's included

All Your Resources in One Place

Premium Video Lessons

Premium video lessons from world-class founders and executives.

Playbook & Frameworks

Complement the online experience with downloadable handbooks.

Certificate

Earn a LinkedIn certificate upon completion.

Interactive Case Studies

Apply your knowledge with real-world case studies from the world's best startups.

Global Community

Join a vibrant community of entrepreneurs through online and real-world networking events.

Live Sessions

Access expert knowledge and practical insights during our live sessions.

Pricing

Pay Now or Pay Later

The Augment MBA

Pay today
$1750
Lifetime Access$1750 USD
Total$1750 USD
  • 100+ Classes
  • 40 hours of Content
  • Office Hours
  • LinkedIn Certificate
  • Downloadable PDFs
  • Interactive Case Studies
  • Lifetime Access
  • Community Platform & Events
  • 15-Day Money-Back Guarantee

A new kind of business education

With Augment

  • $1750 tuition with payment plan options

  • Anywhere, anytime, on any device
  • 15-day money-back guarantee
  • 2-6 month commitment

  • Taught by recognized founders

  • Constantly updated curriculum

  • No admission requirements
Enroll now

Payment Plans

Available


Payment plans are available at no added cost - pay upfront or in 5 installments.


PAY IN 5 INSTALLMENTS
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What Our Students Says

Connect With Fellow Entrepreneurs

COMMUNITY PERKS

Join 10,000+ Ambitious Professionals

Live Workshops

Join weekly live sessions with founders and executives sharing practical insights.

In-Person Events

Connect in person with founders and CEOs across the globe.

Exclusive Community

Get access to a private space with 10,000+ ambitious entrepreneurs.

THE AUGMENT MBA

Join the World's Best Business Program

Join the World's Most Innovative MBA Program

5-MONTH INSTALLMENT

The Augment MBA

$490

$343

x 5 months

PAY IN 5 INSTALLMENTS

Lifetime Access

720+ Classes

50 hours of Content

LinkedIn Certificate
Downloadable PDFs
Interactive Case Studies
Community Platform & Events
15-Day Money-Back Guarantee

ONE-TIME PAYMENT

The Augment MBA

$2450

$1715

THE AUGMENT MBA

Pay Now or Pay Later

Pay Now or Pay Later

5 MONTHS INSTALLMENT

The Augment MBA Program

$490

x 5 months

PAY IN 5 INSTALLMENTS

100+ Classes
40 hours of Content
Office Hours
LinkedIn Certificate
Downloadable PDFs
Interactive Case Studies
Community Platform & Events
Lifetime Access
15-Day Money-Back Guarantee

ONE TIME PAYMENT

The Augment MBA Program

$2450

PAY IN ONE TIME

100+ Classes
40 hours of Content
Office Hours
LinkedIn Certificate
Downloadable PDFs
Interactive Case Studies
Community Platform & Events
Lifetime Access
15-Day Money-Back Guarantee
Augment School logo

15-Day Money-Back Guarantee


Try Augment for 15 days and if you are not completely satisfied, you can claim a full refund - no questions asked.

Enroll Now
Exclusive benefits

More Than Just Courses

Exclusive AI & Software Deals

Unlock $100,000+ in potential savings on tools like ChatGPT, Notion, Stripe and more.

Live Learning Sessions

Join live sessions with the Augment founders and the community. A place to learn from other entrepreneurs building alongside you.

Test Your Knowledge

Access interactive quizzes every day to practice what you’ve learn.

Our Mission

We're Challenging the Traditional MBA Education System

FAQ

Frequently Asked Questions

  • What is Augment?

    Augment is a Business School for entrepreneurs. We offer practical, real-world courses led by world-class founders & executives. Beyond content, you’ll join a vibrant community and connect with like-minded individuals from around the globe.

  • Will this actually help me grow my business?

    Yes. Over 10,000 entrepreneurs and executives have used Augment to scale businesses, land investments, and lead with confidence.

  • An MBA for $2,450. What's the catch?

    Our independence from traditional academic institutions and accreditation bodies means we have much more flexibility than traditional MBA programs. Our mission is to make premium business education accessible by making it as affordable as possible.

  • I don't have time for this.

    Learn in just 15 minutes a day. No fluff, no wasted hours, on your schedule.

  • Is there a refund policy?

    Yes. Try Augment risk-free for 15 days. If you don’t find value, we’ll refund you. Just send us an email at finance@augment.org.

  • Is this just video lessons?

    No. You’ll get live Q&A sessions, in-person meetups and private networking.

  • Can I expense this through my company?

    Yes. Many students expense Augment as professional development. We can provide documentation upon request.

  • What if I already have experience in business?

    Augment isn’t about basics. It’s about learning the exact strategies billion-dollar founders used to scale and lead at the highest level.

Book a Call with a

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Discuss your business goals and find out if Augment is a fit for you.

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