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Greg
Hoffman

Former CMO at
Nike

About Greg Hoffman

Meet Greg Hoffman, Former Nike CMO

Greg Hoffman is the former Chief Marketing Officer of Nike and the author of Emotion by Design.

Over 27 years at Nike, he helped shape the voice and direction of one of the most influential brands in the world, guiding how Nike connected with athletes, communities, and global audiences across generations. 

Today, Greg advises leaders and founders on building brands that make people feel something

In this course, he shares the frameworks and leadership principles behind world-class brand building, and shows you how to apply them inside your own company.