The Augment MBA

Business Lessons from the World's Best AI Leaders

4.8

500+ student reviews

Learn AI, business and modern workflows from leaders at OpenAI, Google, LinkedIn, Nike, YouTube and more.

Duration

Self-Paced

MEMBERS

10,000+

Format

Online

Completion

Certificate

Learning Experience

Everything You Need to Master Business & AI

Learn from World-Class Operators

Take hundreds of classes including video lessons, case studies, quizzes, and handbooks.

Connect with Ambitious People

Engage with fellow students through dynamic in-person meetups and interactive online events.

Practical AI Workflows

Access hundreds of PDFs on top of the video courses that will help you use the best strategy for your own business.

Who is Augment for?

Professionals

Use AI to work faster, think better and stay ahead in a changing economy.

operators

Bring AI-native workflows and modern skills into your organization.

Founders

Learn how top operators use AI to build, scale and move faster.

Enroll now

Curriculum

Modern Education for the AI Era

Learn practical AI, business and leadership skills taught by world-class operators.

800+
Classes
10,000+
Students
110+
PDFs

Download Curriculum

01
Strategy & Innovation
11 modules
20 lessons
This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.
This module covers
The Problem-Oriented Mindset
Steve Blank’s Value Proposition Formula
Assessing Market Opportunities
Market Sizing: Waze’s Qualification Matrix
Picking the right Business Model
The Customer-Centric Approach
The Customer Discovery Journey: Lessons from Airbnb and Netflix
Waze’s Customer Segmentation Framework
The Product Adoption Curve
02
Entrepreneurship
8 modules
20 lessons
Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.
This module covers:

The Entrepreneurial Mindset
The Three Ingredients of a Business Idea
Building a Minimum Viable Product
Blue Ocean vs. Red Ocean Markets
Learning from Failure
Go-To Market Strategies
Picking the right Co-Founders
Competing with Giants: How Wikipedia beat Google
The Art of Pivoting
Bootstrapping vs. Raising Funds
Fighting Resistance: Lessons from Shazam.
03
AI for Business
8 modules
98 lessons
Master the mindset that separates casual AI users from power users. In this module, you'll learn the four key principles that transform AI into a consistent force multiplier for everything you do, taught by the man who introduced ChatGPT to the world.
This module covers:
Mastering AI integration at Work
Avoid Errors at Work With AI With a Human in the Loop
The History of AI and What's Next
Breaking Through Creative Bottlenecks
Using AI to Eliminate Friction and Drive Innovation
Leading Your Team Through the AI Shift
04
AI Prompt Engineering
10 modules
74 lessons
Master the art of writing world-class prompts. The kind that gets you better, faster, and more reliable results from tools like ChatGPT. In this module, Georgia Lewis Anderson shares her proven framework for crafting prompts that consistently outperform and deliver real results.
This module covers:
The 3 Core Elements of a Great Prompt
Few-Shot, Chain-of-Thought, and Meta Prompting
How to Craft a Master Prompt for Your Business
AI for Writing, Summarizing and Brainstorming
Using ChatGPT Without Losing Your Voice
Real Use Cases: Emails, Content, Research, Strategy & More
How to Fix Bad Outputs and Iterate Effectively
Prompting Do’s and Don’ts from a Real-World Expert
05
Build a Business with AI
9 modules
38 lessons
Learn how to build and launch real products using AI, even if you've never written a single line of code. Felix Haas breaks down how to go from idea to functional app, covering everything from crafting your first prompt to publishing, iterating, and getting your product into the hands of real users.
This module covers:
Understanding the Power of AI as Your Co-Founder
Exploring Real Use Cases: Prototyping, Internal Tools, and Full Products
Discovering What You Can Build with AI
Thinking Like a Product Builder
Crafting Effective Prompts for AI Tools
Building and Iterating on Your First App
Refining Your Product with Pro Design and Debugging Tips
Publishing, Distributing, and Growing Your Product
06
AI Strategy
12 modules
46 lessons
Learn how to build an AI strategy your team can actually adopt and execute, even if you're not technical. Zack Kass, former Head of Go-to-Market at OpenAI, breaks down how to lead your company through the AI shift, covering everything from spotting high-impact opportunities to running pilots, deciding when to build vs. buy, and scaling what works.
This module covers:
Getting Stakeholders On Board with AI
Identifying High-Impact AI Opportunities
Rethinking Product Strategy for AI
Running Pilots and Measuring Results
Deciding When to Build vs. Buy
Scaling What Works Across Teams
Leading Your Team Through Change
Building a Long-Term AI Roadmap
07
AI Workflows with Claude
12 modules
42 lessons
In this module, Dr. Joan Palmiter Bajorek shows you how to turn Claude into an operational partner for your business. You'll go beyond the chatbot and build real workflows: connecting your tools, automating recurring tasks, and creating a system that works for you in the background.
This module covers:
Understanding What Makes Claude Different
Building Deliverables From Plain Language
Setting Up Your AI Workspace
Connecting Claude to Your Tools
Mapping How Your Business Is Organized
Automating Tasks on a Schedule
Turning Repeated Work Into Reusable Skills
Building Your 90-Day AI Operating System
08
Leadership
13 modules
15 lessons
Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.
This module covers:

Setting stretch goals: the OKR Framework
The Sandboxing Framework
Aligning Missions, Goals and Results
Task Prioritization Techniques
Running Effective Meetings: Amazon’s Two Pizzas Rule
Understanding and Combating the HIPPO Effect
Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt
Becoming a Heat Shield
Overcoming the Imposter Syndrome
The Anti-Complex Framework
09
Sales & Negotiation
9 modules
20 lessons
For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.
This module covers:

Discovering the Buying Motives
The Trusted Adviser Posture
Risk Reversal
The Two Types of Questions
The Power of Attitude
Being Assertive vs. Patient
Using the Voice of Customers
Mastering the Pitch
Building Your Personal Brand
10
Business Operations
8 modules
20 lessons
How are businesses actually run? It's all about the operations. In this module, you'll learn how to make the different pieces of the puzzle work together.
This module covers:
Processing Customer Feedback
Navigating through Crises: Lessons from Lime
Forging Business Partnerships
The Rules of Expansion
Organic vs. Inorganic Growth
Community Building: Wikipedia’s Playbook
Defining Company Values
The Friction Reduction Framework
Building a Premium Brand
Authentic Branding
11
Management
5 modules
20 lessons
This module explores key management concepts and techniques to help entrepreneurs move their company forward.
This module covers:
The Science Behind Motivation
Making Hard Decisions
Mentorship & Sponsorship
The Massive Transformative Purpose
Alignment: Lessons from YouTube
Combating the Halo Effect
Hiring and Onboarding Principles
Diversity and Inclusion
Bonuses and Promotions
The Rules of Professional Success
12
Financial Accounting
5 modules
20 lessons
No business education is complete without a robust knowledge of Financial Accounting. In this module, you’ll learn to interpret and manage financial information, a crucial skill for making informed business decisions.
This module covers:
Financial vs. Managerial Accounting
The Accounting Equation
The Three Financial Statements
Understanding the Income Statement
Assessing Company Health
Breaking Down Liabilities
Cash Inflows and Outflows
Financial Ratios
13
Personal Branding
8 modules
98 lessons
No entrepreneur's toolkit is complete without a strong personal brand. In this module, you'll learn how to build and leverage your personal brand to open doors, attract opportunities, and drive business growth.
This module covers:
Telling Compelling Stories
Creating Engaging Content for LinkedIn
Mastering the LinkedIn Algorithm
Converting Online Presence to Business Opportunities
Overcoming Imposter Syndrome
Repurposing Content for Maximum Impact
Analyzing Performance Metrics
Building Trust and Credibility Online
14
Fundraising
10 modules
86 lessons
Learn how to raise capital the right way, from understanding venture capital to mastering your pitch and closing deals. Harry Stebbings breaks down how to approach investors, run a smart fundraising process, and choose the right partners for your startup’s long-term success.
This module covers:
How Venture Capital Really Works
Understanding The VC Mindset
Connecting With Investors and Crafting Cold Emails
How Much To Raise And When
Running an Effective Fundraising Process
Building a Winning Pitch
Creating the Perfect Pitch Deck
Knowing When (and if) You Should Raise at All
15
High-Performance Mindset
12 modules
49 lessons
Learn how to build the mindset behind consistent high performance in business and life. Sahil Bloom breaks down the mental frameworks, habits, and decision-making principles that help you think clearly, act with intention, and perform at your best when the stakes are high.
This module covers:
Understanding How Your Mindset Shapes Performance
Rewriting the Stories That Hold You Back
Building a Strong Bias Toward Action
Building Reliability, Discipline, and Self-Trust
Evaluating Opportunities and Protecting Your Focus
Reclaiming Control of Your Time
Addressing Self-Sabotage and Fear of Success
Making Better Career and Life Decisions
16
Brand Marketing
10 modules
42 lessons
In this module, Greg Hoffman, former Chief Marketing Officer at Nike, shares how to build a brand that creates real connection. You'll learn how to define what your brand stands for, make stronger creative decisions, and build consistency so your brand resonates across every touchpoint.
This module covers:
Understanding What Brand Really Is
Marketing Tactics vs. Brand Building
Defining What Your Company Stands For
Sharpening Your Brand Messaging
Making Creative Decisions Faster
Rallying Your Team Around the Vision
Building Consistency Across Touchpoints
Creating Brands People Feel Connected To
17
Talent Strategy
12 modules
42 lessons
In this module, Steve Cadigan, former Chief Human Resources Officer at LinkedIn, shares how to build a modern talent strategy for a rapidly changing world of work. You’ll learn how to attract great people, create a culture that keeps teams engaged, and lead organizations through change, uncertainty, and the rise of AI.
This module covers:
Understanding the New Talent Reality
Rethinking Retention and Employee Turnover
Having Honest Career Conversations
Building a Culture People Want to Join
Turning Alumni Into a Talent Advantage
Winning Talent Without Outspending Competitors
Hiring for Learning Velocity and Adaptability
Leading Teams Through AI and Change

NEW COURSE

High Performance Mindset

Our Mission

Traditional Education Wasn’t Built for AI

Traditional MBAs
The Augment MBA

The Augment MBA

$2,450 or $490 x 5 months
Anywhere, anytime, on any device
15-day money-back guarantee
15-minute / day
Taught by world-class operators
Constantly updated curriculum
Open education

Enroll Now

What's included

All Your Resources in One Place

Premium Video Lessons

Premium video lessons from world-class founders and executives.

Playbook & Frameworks

Complement the online experience with downloadable handbooks.

Certificate

Earn a LinkedIn certificate upon completion.

Interactive Case Studies

Apply your knowledge with real-world case studies from the world's best startups.

Global Community

Join a vibrant community of entrepreneurs through online and real-world networking events.

Live Sessions

Access expert knowledge and practical insights during our live sessions.

A new kind of business education

Payment Plans

Available

Payment plans are available at no added cost - pay upfront or in 5 installments.

PAY IN 5 INSTALLMENTS

Testimonials

What Our Students Say

Connect With Fellow Entrepreneurs

COMMUNITY PERKS

Join 10,000+ Ambitious Professionals

Live Workshops

Join weekly live sessions with founders and executives sharing practical insights.

In-Person Events

Connect in person with founders and CEOs across the globe.

Exclusive Community

Get access to a private space with 10,000+ ambitious entrepreneurs.

Explore Plans

Join Augment and get access to +800 classes, weekly live sessions, a private community of entrepreneurs, and other perks that will help you grow.

LIFETIME

The Augment MBA

Get access to +800 business classes, weekly live sessions and a community of business leaders.

$2450$1715

or pay $343 x 5 months

+30 Programs
1 New Program Every Month
+10,000 Business Leaders
Weekly Workshop With Experts

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15-Day Money-Back Guarantee

Try Augment for 15 days and if you are not completely satisfied, you can claim a full refund - no questions asked.

Enroll Now

Exclusive benefits

More Than Just Courses

Exclusive AI & Software Deals

Unlock $100,000+ in potential savings on tools like ChatGPT, Notion, Stripe and more.

Live Learning Sessions

Join live sessions with the Augment founders and the community. A place to learn from other entrepreneurs building alongside you.

Test Your Knowledge

Access interactive quizzes every day to practice what you’ve learned.

Our Mission

We're Challenging the Traditional MBA Education System

FAQ

Frequently Asked Questions

What is Augment?
Augment is an online business program taught by the founders of YouTube, Waze, and Siri — and operators from OpenAI, Google, and Nike. 800+ classes, live sessions every week, and a global founder community. One-time payment, lifetime access.
What is included in Augment?
Augment gives you access to 800+ classes from the most impressive lineup of founders and operators anywhere — the people who built OpenAI, LinkedIn, Meta, Nike, and more. Plus weekly live sessions where you can learn from them directly, handbooks, quizzes, a global founder community, and every new course we add, for life.
What happens when I sign up?
You get instant access to the full platform, video classes, handbooks, and quizzes. You'll receive an invitation to our next welcome call, where you'll meet the cohort joining the same week. From there, you're added to the weekly live sessions calendar and the founder community.
Will this actually help me grow my business?
Yes. Over 10,000 entrepreneurs and executives have used Augment to learn AI, scale businesses, land investments, and lead with confidence.
Is this just video lessons?
No. You’ll get live Q&A sessions, in-person meetups and private networking.
I don't have time for this.
Learn in just 15 minutes a day. No fluff, no wasted hours, on your schedule.
Can I expense this through my company?
Yes. Many students expense Augment as professional development. We can provide documentation upon request.
Is there a refund policy?
Yes. Try Augment risk-free for 15 days. If you don’t find value, we’ll refund you. Just send us an email at finance@augment.org.
Is Augment a subscription?
No. Augment is a one-time payment for lifetime access, with nothing to renew. You can pay upfront or in 5 interest-free installments.
Is the Augment MBA accredited?
The Augment MBA is not an accredited university degree. When you complete the program, you earn an Augment certificate you can add to your resume and LinkedIn.

Book a Call with a

Program Advisor

Discuss your business goals and find out if Augment is a fit for you.

Book a call

Business Lessons from the World's Best AI Leaders

Everything You Need to Master Business & AI

Learn from World-Class Operators

Connect with Ambitious People

Practical AI Workflows

Who is Augment for?

Professionals

operators

Founders

Modern Education for the AI Era

Meet Your Instructors

Joan P. Bajorek

Steve Cadigan

Greg Hoffman

Felix Haas

Sahil Bloom

Zack Kass

Harry Stebbings

Adam Cheyer

Jimmy Wales

Steve Chen

Georgia Lewis Anderson

Chris Barton

Morin Oluwole

Rend Stephan

Caen Contee

Renaud Visage

Gabriela Hersham

Jeffrey Gitomer

Tobi Oluwole

Kelly Richmond Pope

Uri Levine

Ann Hiatt

Traditional Education Wasn’t Built for AI

All Your Resources in One Place

Premium Video Lessons

Playbook & Frameworks

Certificate

Interactive Case Studies

Global Community

Live Sessions

What Our Students Say

Join 10,000+ Ambitious Professionals

Live Workshops

In-Person Events

Exclusive Community

The Augment MBA

More Than Just Courses

Exclusive AI & Software Deals

Live Learning Sessions

Test Your Knowledge

We're Challenging the Traditional MBA Education System

Frequently Asked Questions

Augment is an online business program taught by the founders of YouTube, Waze, and Siri — and operators from OpenAI, Google, and Nike. 800+ classes, live sessions every week, and a global founder community. One-time payment, lifetime access.

You get instant access to the full platform, video classes, handbooks, and quizzes. You'll receive an invitation to our next welcome call, where you'll meet the cohort joining the same week. From there, you're added to the weekly live sessions calendar and the founder community.